New York City may be the fashion capital of the world because people often forget it has a ton an incredible beauty history as well. Sure, a ton of brand are LA-based, but there are also a ton of incredible flagship here on the east coast. I wanted to share with you a list of my favorite Beauty Flagships in New York, in case you need may need a touch-up or want to check out some quintessential American brands on your visit. Even if you’re a local, there’s a ton of exclusive products you can pick up from these shops. You’re going to want to add a ton of these to your New York City bucket list!
WHERE: 719 7th Avenue, New York, NY 10036
WHY: Covergirl opened up its first ever flagship store in New York City. As you enter the two-floor space, you brought into a different world. The space is organized well, and the entire staff is happy to assist you, there are a few fun photo opportunities, such as a video booth, a ring light stand, and some lovely mirrors. There is a virtual try-on station as well. Did I mention they offer free gifts with purchase? You need to check this out for exclusive merchandise from mugs to a custom lipstick. I loved Covergirl so much, I wrote an entire post dedicated to it!
WHERE: 42 Crosby St, New York, NY 10012
WHY: The Hourglass flagship’s home in the middle of my favorite neighborhood, Soho. The area around is so charming and so is the store. It’s chic, airy, full of plants and aesthetically pleasing. This is the only location that offers services such brows, and so much more. There is an exclusive lipstick, and you can purchase a custom ambient lighting powder palette (with three shades of your choosing.)
Make Up For Ever
WHERE: 731 Lexington Ave, at 58th street 10022
WHY: Make Up For Ever’s flagship in New York City has exclusive shades of their famous lip products inspired by the different area of New York. It’s super fun because they have a conveyor belt that has beauty products on it, it reminded me of those moving sushi bars, you see all over the internet. The staff was incredibly helpful, and everything looked incredible. If you are looking for some cool exclusives, this is a great spot.
WHERE: 750 Lexington Ave, New York, NY 10022
WHY: Innisfree is a well-known K-beauty company, that’s done a great job of breaking into the US! They have a ton of awesome skin care options for each and every type of skin. This shop was super insta-worthy, with a ton of beautiful plants. You can also create a custom palette, or pick a custom cushion foundation case. Also don’t forget to check upstairs, where you can overlook the whole store, plus more plants! PS Innisfree is on the same street as Make Up For Ever!
WHERE: 123 Lafayette St, New York, NY 10013
WHY: This is the original Glossier store, it originally was right above the Glossier/Into The Gloss HQ but they have recently moved to another location. The store is massive and has all your Glossier favorites on display to test out and not to mention, they also have a room with Giant Boy Brows( as you can see from the photo above)!
Bite Beauty Lab
WHERE: 174 Prince Street, New York, NY 10012
WHY: The Bite Beauty lab isn’t exactly a flagship but I did want to include it on here. At this lab, you can create your own custom lipstick! You can create a shade yourself or use one of their existing shades you can only find in their labs. It’s such a fun experience and I highly recommend checking it out if you’re a fellow lipstick lover.
Absolute New York
WHERE: 128 West 34th Street, New York, NY 10001
WHY: If you want to test out an up and coming brand, this is the perfect spot to explore Absolute. You can find their lip colors all over but the rest of their products are pretty much exclusive to their store. They have some lovely highlighter collections named after New York! Also if you like glitter lip gloss, this is the perfect place to go!
As I explore New York City more, I will be adding on some additional locations in the city.
Which flagship do you want to check out the most?